Today, the Government’s Swachh Bharat (SB) Abhiyan is a India’s biggest ever cleanliness drive involving millions government employees and
covering all institutions in both rural and urban areas across the country. The programme includes elimination of open defecation, conversion of unsanitary toilets to pour flush toilets, eradication of manual scavenging, municipal solid waste management and bringing about a behavioural change in people regarding healthy sanitation practices.
Several Government of India Ministries have been roped in like – Housing & Urban Affairs (SB Mission), Water Resources (Namami Gange), Ministry of Women & Child Development (National Bal Swachhta), Health (Pradhan Mantri Bhartiya Janaushadhi Pariyojana), Chemicals & Fertilizers (PMJAY), Health and Family Welfare (National Digital Health Mission), Environment, Rural Development, Farmers Welfare, Skill Development and almost every other ministry being related.
The prime minister’s ambitious goal of eliminating open defecation by the 150th birthday of Mahatma Gandhi (October 2019) was met with the achievement of the target. More than 10 crore household toilets have been built under this scheme. In its first economic analysis, Swacch Bharat Mission has resulted in annual benefits to the tune of more than Rs 53,000 (727 US dollars) per household in rural India alone.
There are many other benefits for the country too -
Drivers of Cleaning & Hygiene Industry
– Covid pandemic & population growth
– Government investment and incentives
– Raising demand of products & solutions
– Usage across all sectors – traditional & modern
– Demand by rural & urban India due to Swachh Bharat movement
– Increased urbanization & awareness of healthy and hygienic living
– Easy internet access & mergence of nanotechnology-based solutions
– Various innovations & emerging technologies available internationally
– Variety of choices in terms of form, product, equipment, solutions, etc.
– Many end-user segments – commercial, industrial, institutional, residential…
There are a broad spectrum of applications such as solid waste & facility management, health & medical establishments, hospitality & laundries, municipalities & public venues, automobiles & garages, utilities & sanitation, residential cleaning chemical use, environment & pollution control, unhygienic and disease-ridden environments,
Domestic Cleaning Chemicals Boom – 2026
India’s Cleaning Chemicals market value stood at US $ 2075 million in 2021 and is projected to grow at a healthy CAGR of 9.80% to reach US $ 3545 million by 2026. Currently, total population of Country is approximately 1.40 billion growing at the pace of 0.97% per year and is estimated to reach 1.46 billion. So, the market share of cleaning chemical for the residential uses will reach to 70% by 2026. The demand of the cleaning chemicals in the Institutional sector is over US $ 492 million and is expected to grow at CAGR of 7.22% to reach around US $ 690 million By 2026. The industrial sector holds a market share of over 7.31% ( US $ 152 million) and is projected to grow at CAGR of 6.31% to reach US $ 209 million through 2026. Today, over 38% of the cleaning chemical demand is by the laundry segment which is expected to grow at a CAGR of 10.36% to reach about US $ 1315 million by 2026. Floor cleaners is the second largest segment holding over 30% of the market share.
Regionally, the Indian cleaning chemicals industry is segmented as East, West, North and South. In 2021, the western region held the largest market share of 32% (US $ 660 million) and is estimated to grow at a CAGR of 9.26% to reach US $ 1057 million. Leading States driving the demand of cleaning chemical industry in the country are Maharashtra, Gujarat, Tamil Nadu, Andhra Pradesh & Telangana, and others. Maharashtra is projected to hold the largest market share of around 20% as hygiene is top priority and there is good product availability.
Some Cleaning Industry Majors & Market Scenario
Comac India has cleaning machines operational at many international airports of the country, railway and metro stations, major core industries such as steel, cement, power, automobile, hospitality chains, corporate offices, etc. Eureka Forbes makes equipment for industrial cleaning even though it is widely known for its home vacuum cleaners and water filters. Others like Santoni Electric was set up to be proactive towards pollution control and energy-efficient housekeeping solutions. It has now diversified & claims to be the first to design and manufacture several machines such as the single disc rotary floor scrubber, combined scrubber drier, cartridge-based dust collector, etc. Nilfisk India has introduced a fleet management system called TrackClean that monitors fleet operations and transmits the equipment operation data to a secure web portal. India’s contract cleaning services sector is growing at about 30% is estimated to be RS. 2000 crores and also creates the much needed jobs for skilled and unskilled workers – about 10 million employed.
Today, there are increased legal compliances and statutory or mandatory conditions required by the authorities which have greatly increased the market size. India’s cleaning equipment and waste management industry alone is Rs 4,500-crore and expected to be a billion dollar industry soon. The industrial cleaning segment will get a boost due to maintenance, efficiencies, manpower costs and quality needs, as Manufacturing adopts the Industry 4.0 standards in our march towards a 5 trillion economy. The cleaning robot market was valued at US $ 8.3 billion in 2021 is expected to grow at a CAGR of 22.2% by 2026. It is becoming widely demanded due to automation, mechanization, artificial intelligence, etc. The vaccum cleaners market (growth 22% CAGR) is estimated at Rs. 10 billion and increasing due to rise of female working population and boom in real estate, pharmaceutical, education, industrial, shopping, infotech, tourism & health sectors.